Today, every business, small or large, has a website and cares for its digital presence. And why wouldn’t it be so? After all, your business gains a huge audience, and if you are competitive enough, you can sell your products or services to the entire globe. To do that, you have to rank high on Google or any other SERPs. 

Ranking high is essential because, according to statistics, more than 75% of clicks go to the first three results in Google. And to rank better, you have to figure out and apply a good SEO strategy. Optimizing content and website according to the standard rules set by Google is called Search Engine Optimization (SEO). Owing to the large number of search results appearing for any search query, content has to be relevant to the user search and answer the queries that they have. 

Google or any other search engine always wants to display results that are most relevant to the search queries. For this reason, Google encourages implementing good SEO strategies to rank high. 

If you are new to SEO and don’t know how it works in ranking your business website, you might as well avail the services of the Best digital marketing agency Melbourne AU. Or, even if you have a clear idea about what SEO is and how it works, maintaining the SEO strategy for weeks or months may be tedious to carry out yourself. So, availing of the services of a digital marketing agency is what you need to carry out the SEO tasks, which will help rank your website higher and will ultimately help your business grow. 

SEO Leads to Better User Experience

A proper SEO can work in improving your website and enhancing the user experience in many ways. SEO works in providing your audience with relevant information, photos, videos, easy-to-navigate web pages, and a mobile-friendly website configuration.

For instance, say, your website has an animation that’s not working well. If such is the case, the website is providing a bad user experience. Performing SEO on this page will be to optimize the animation. That way, your website or webpage will be easily detectable by Google. Also, when a visitor reaches the animated video, he/she will be able to enjoy the animation and not bounce from it. That way, your website will retain visitors, which again will help in ranking your website high. 

A good SEO thus helps provide a good UX, which, in turn, helps your website rank better. 

SEO Brings in Leads

Inbound SEO strategies work the best in bringing in new leads for Business to Business (B2B), Business to Customers (B2C), or non-profit organizations. Inbound strategies include SEO, social media, content marketing, referrals, and others.

However, if your strategies aren’t working in bringing in leads, it might be that your SEO strategy needs evaluation and modifications. Make sure that you are targeting the right audience. 

According to research, search is the main source of website traffic for businesses. And it’s not hard to understand how. How many times have you inserted a search term in your Google search bar, and how many times have you typed a full website URL to look out for a brand? The former is more common, and quality SEO can help improve rankings and thus brings in leads. 

SEO Results in Higher Close Rates

According to statistics, about a 14.6% close rate is achieved from SEO leads. In comparison, outbound leads account for a 1.7% close rate. Outbound or cold leads, i.e., reaching out to customers, results in lower conversion rates. This is because when you are reaching out to customers, they may or may not want the products or services you are offering. Whereas, when people search on Google and your business ranks, it results in a higher conversion rate because the customers are already looking for the products or services you are offering. 

SEO Results in Higher Conversion Rates

A good rank of your website almost always results in high conversion rates. If you can maintain a good rank for a sufficient amount of time, then automatically, the audience on the internet will become more aware of your business. This will help improve the credibility of your business and establish you as an authority in the industry.

If you manage to maintain a good rank by applying the SEO guidelines, the customers become more familiar with your brand. With that, the customers will also gain knowledge about your products or services, and the chances of closing a deal increase. 

Cost Management is Better with SEO

SEO remains one of the most important foundations of inbound marketing. As such, it can help you in optimizing cost management, and you can make better use of your resources.

Inbound marketing always costs less than outbound marketing. In fact, statistics show that inbound lead generation costs 61% less than outbound marketing.

Also, SEO results in high ranking, and if your business can maintain a high rank for some time, there would be no reason to run PPC ads or advertise your page. Thus, there will be lesser costs involved. 

Local SEO Encourages Users to Visit the Physical Store After the Search

Local SEO is extremely useful for enterprises that run locally. These businesses have an offline presence and do not run solely online. There is a high tendency for customers to visit the brick-and-mortar store after conducting the search. This is because the user intent is such that they want to know about the local businesses that cater to their needs. 

For instance, let’s say you search for the “best shoe store near me.” The user intent here is such that they want to learn about shoe stores they can visit to buy their favorite shoes. 

Statistics show that 76% of users who search with “near me” end up visiting the brick and mortar store. 

SEO Helps in Building Brand Credibility

Ranking among the first three results in SERPs gives the users an idea that you are an authority in your line of business. Applying quality SEO techniques to your business page helps it to rank higher, and people have the impression that you are offering the best products or services among your competition. Websites that rank lower get almost no clicks, or even if people click on them, the impression is that they lack credibility. 

On the other hand, when websites rank higher with good SEO done on them, you can be sure that they will reflect credibility for your business.

SEO Helps in Building Brand Awareness

Brand awareness refers to the extent to which the target market recognizes your brand. Thus, it is an indicator of how popular your brand is and how familiar your products or services are to your audience. 

Applying a high-quality SEO technique to your website helps in ranking your website high. And when a high rank is maintained, it automatically results in more visibility of your brand, and thus brand awareness is built. 

SEO Helps Build a Mobile-Friendly Website

The strategies of SEO include the fact that a website is built to be mobile-friendly. Statistics show that 66% of all web traffic comes from mobile devices, and if your website is not built to be optimized for viewing on mobile devices, the chances are that you are losing a great number of customers. 

On the other hand, a website built to be viewed easily on every device can be called optimized. And to rank high on search results pages, your website must be optimized. 

SEO is a Long Term Marketing Strategy 

SEO is not magic, and applying SEO strategies to your website will not work instantly and rank your website high in a day. A minimum of six months is what is required to boost rankings. Thus, SEO strategies are needed to be applied over a long time to help a website rank higher. The good news is that it is equally difficult to fall in rankings once a rank is achieved. 

However, Google algorithms change and update on a regular basis. And marketers must be up on their toes and keep themselves updated to apply the latest strategies, which will help websites rank higher.

Saves Manpower and is Economical

One of the most cost-effective forms of marketing is digital marketing. However, SEO has a number of facets and involves quite a few strategies that need to be employed to rank your website high in SERPs. 

If you know SEO, you might think that you might be able to handle the SEO requirements of your business. However, performing SEO tasks require time and effort. One solution might be to hire an in-house marketing team to handle all your SEO tasks. But that again would require you to pay salaries to the recruits, train them, and pay for overheads. It’s both time-consuming and hectic, and moreover, you’ll get involved in doing the SEO tasks and therefore won’t be able to focus on other tasks that need your attention.

But if you hire a professional agency, it would cost you less than bearing the costs of an in-house team. It would also save you a lot of manpower which you can use in other important tasks that your business requires.

Ensure Better ROI

Digital marketing agencies not only provide your company with SEO strategies but also make sure those are implemented. Hiring an SEO agency for your business website can also help you attract the right kind of traffic for your business. And when you attract the right traffic who would be interested in the products or services you are offering, the chances of conversion will automatically be high. Thus, when you hire an expert digital marketing agency in Melbourne, the ROI will also be high.

Set Accountability

A professional digital marketing agency not only provides and executes an SEO strategy, but they are also totally accountable for their work. A reliable SEO agency provides a lot of services to a business. They generally provide a free audit report and detailed keyword research before you take up their services. This information helps the SEO agency to design the future SEO strategy of your business. Also, they will take care that the strategy actually works. The best part about the SEO strategies is that it is completely trackable, and you can always ask for a detailed report of SEO from the agency you hire to perform your digital marketing tasks. 

Monthly Reports for Keyword Positions

A trusted digital marketing agency would always provide monthly reports on the rankings of keywords you choose to compete for. If you hire an SEO agency, they must provide you with a monthly keyword positions report. The digital marketing agency you hire is also responsible for the success or failure of the SEO strategies and is always available to show monthly reports for keyword positions. 

Maintenance and Fixes

When you hire a good SEO agency, they are not only responsible for ranking your website higher but are also responsible for maintaining it. SEO is a long-term process, and the agency you choose will always be responsible for maintaining and showing how good the SEO strategies are working. A good SEO company will always be responsible for maintenance and bug fixes. 

Bottom Line

SEO is vital to rank your business website higher. A high rank on your business website will mean that people will notice your organization which will automatically result in better business. However, creating and applying SEO strategies is not that easy, and it requires digital marketing experts to create and execute a strategy. 

Whether you need robust SEO strategies to make your business websites rank higher or run PPC ads to help people notice your business, a quality SEO agency would know which thing to do when and thus, it’s always better to hire an agency for your digital marketing requirements. 

If you are looking for an expert best digital marketing agency Melbourne, you can always approach us for the finest services.